
RUSS BERRIE SIGNAGE DESIGN
Client
Client
Columbia Univsersity
Team
Selbert Perkins Design
Year
Synopsis
To go along with the building’s strong elements of vertical lines, the team developed a branding package that incorporates the school’s iconic colors and typography, but create unique signage and wayfinding that represents the medical institution.
The branding package also influenced potential artwork, environmental graphics and installations during the development process.
2023
Skills
Signage Design / Branding / Graphic Design

To go along with the building’s strong elements of vertical lines, the team developed a branding package that incorporates the school’s iconic colors and typography, but create unique signage and wayfinding that represents the medical institution.
The branding package also influenced potential artwork, environmental graphics and installations during the development process.


Project Gallery



